Grow better people. Build a stronger firm.
u grow turns year-round performance evidence into clearer coaching, fairer evaluations and faster reviews—helping accounting firms develop high-performing professionals and the next generation of partners.
AI assists. Your leaders decide. Human judgment remains in control.
“Consistently delivers high-quality files and is increasingly trusted to coach junior team members.”
Annual reviews were never designed for the way accounting firms actually work.
Professionals move across partners, clients, engagements and service lines. Yet performance is often reconstructed months later from memory, spreadsheets and fragmented notes.
Keep the evidence
Record feedback, coaching, milestones and competency observations while the work is still fresh.
Let AI do the heavy lifting
Surface patterns, organize evidence and create review-ready draft narratives for managers to refine.
Turn reviews into growth
Connect performance insight to coaching, learning, career progression and succession planning.
Designed around what creates value in a CPA firm.
Measure what matters
Technical quality, client service, communication, leadership, coaching and the capabilities needed for future partnership.
Coach before year-end
Give people timely direction and create a richer, more balanced performance record.
See the talent pipeline
Help partners identify high-potential professionals, development needs and succession readiness.
Close skill gaps
Translate identified development needs into targeted learning, testing and action plans.
A simpler review cycle starts long before review season.
Capture
Gather timely evidence throughout the year.
Understand
See themes across engagements and managers.
Synthesize
Use AI to assemble a balanced performance story.
Develop
Turn insight into focused development and career action.
Build the performance culture your firm will need next.
See how u grow can make feedback more continuous, reviews more efficient and professional development more intentional.